Statement of Faith, Values and Mission


Touch Canada Broadcasting Limited Partnership’s mission is to entertain and engage audiences by providing a unique, connective and exclusive radio listening experience through the presentation of the gospel of Jesus Christ in song, praise, and spoken word. With the core foundation of integrity and accountability, we dedicate ourselves to implementing innovative programming strategies and unparalleled teamwork that provides listeners of all ages with an encouraging, uplifting, safe and fun listening environment.


Touch Canada Broadcasting Limited Partnership will continue to be a thriving radio broadcasting company. We will do this by providing unique, exceptional and engaging programming content on both the AM and FM radio bands, by making a direct connection with our listeners, and providing valuable return to clients on their advertising investment while ensuring satisfaction and loyalty of all.


We aspire to create an environment of cooperation and camaraderie, where opportunities for responsibility and empowerment are always available, ideas and solutions are shared and developed, and achievements are recognized.

We believe in what we do and we are excited to share our enthusiasm and inspiration with our listeners and clients.

We strive to have the highest ethical standards, demonstrating honesty and fairness in everything we say and do.

We hold ourselves accountable for the quality of our work and the results we achieve.

We encourage open, effective dialogue through the exchange of ideas and solutions at all levels of our company, our listeners and with our advertising customers.

We embrace a sincere and caring attitude and value all individuals and their contributions by listening, treating everyone with dignity, respect and trust.

We strive to enhance and improve in everything we do. We embrace creative ideas that challenge conventional views and we are agile and responsive to change to forward thinking solutions.